top of page
Untitled design (25).png

PRIVACY POLICY

OVERVIEW

Black Genesis ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, create an account, or make a purchase from our clothing and apparel store.

By using our website, you agree to the practices described in this policy. If you do not agree, please discontinue use of our site.

​

We do not sell your personal information to third parties. Your data is used solely to provide and improve your experience with Black Genesis.

Information We Collect

We collect information you provide directly to us, as well as data collected automatically when you use our site.

Information you provide:

  • Name, email address, phone number, and shipping/billing address when you place an order or create an account

  • Payment information (processed securely — see Section 6)

  • Account credentials including username and password

  • Communications you send us, including customer support inquiries

  • Email preferences when you subscribe to our newsletter

Information collected automatically:

  • IP address, browser type, and device information

  • Pages visited, time spent on pages, and referring URLs

  • Purchase history and browsing behavior on our site

  • Cookie and tracking data (see Section 5)

How We Use Your Information

We use the information we collect to operate, maintain, and improve Black Genesis. Specifically, we use your information to:

  • Process and fulfill your orders, including shipping and delivery notifications

  • Create and manage your customer account

  • Send order confirmations, receipts, and purchase-related communications

  • Respond to your questions and provide customer support

  • Send promotional emails and newsletters (only if you have opted in)

  • Personalize your shopping experience and product recommendations

  • Detect and prevent fraud or unauthorized activity

  • Comply with applicable legal obligations

  • Analyze site usage to improve our products and user experience

Sharing Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

  • Service providers: Trusted third parties who assist in operating our website, processing payments, fulfilling orders, and delivering email communications — bound by confidentiality agreements

  • Shipping carriers: Your name and address are shared with carriers (such as UPS, FedEx, or USPS) solely for the purpose of delivering your order

  • Legal compliance: When required by law, court order, or government authority

  • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience on our site. Cookies are small data files stored on your device.

We use cookies to:

  • Keep items in your shopping cart between sessions

  • Remember your login status and preferences

  • Analyze site traffic and user behavior through tools such as Google Analytics

  • Deliver targeted advertising based on your browsing interests

You may disable cookies through your browser settings; however, doing so may affect the functionality of certain features on our site.

Payment Security

Your payment security is a top priority. All transactions on the Black Genesis website are processed through secure, PCI-DSS compliant payment processors.

We do not store your full credit card number, CVV, or sensitive payment details on our servers. Payment information is encrypted and handled directly by our payment processor.

We accept major credit and debit cards, and may offer additional payment options at checkout. All transactions are encrypted using SSL (Secure Socket Layer) technology.

Email & Marketing

If you subscribe to our newsletter or opt in to marketing communications, we will send you emails about new arrivals, promotions, exclusive offers, and brand updates.

You may opt out of marketing emails at any time by:

  • Clicking the "Unsubscribe" link at the bottom of any marketing email

  • Updating your communication preferences in your account settings

  • Contacting us directly at the email listed in Section 10

Please note that even if you opt out of marketing emails, you will still receive transactional emails related to your orders and account activity.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you

  • Correction: Request that we correct inaccurate or incomplete information

  • Deletion: Request that we delete your personal information, subject to certain legal exceptions

  • Portability: Request a transferable copy of your data in a structured format

  • Opt-out: Opt out of marketing communications at any time

  • Restriction: Request that we limit the processing of your data in certain circumstances

To exercise any of these rights, please contact us using the information in Section 10. We will respond to verified requests within 30 days.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

  • Order and transaction records are retained for a minimum of 7 years for tax and accounting purposes

  • Account information is retained for as long as your account remains active

  • Marketing preferences and email data are retained until you unsubscribe or request deletion

When data is no longer needed, we securely delete or anonymize it in accordance with our internal data management procedures.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your personal data, please reach out to us:

Black Genesis — Privacy & Data

Email: blackgenesis307@gmail.com

Mailing address: Black Genesis, Detroit, MI

We aim to respond to all privacy-related inquiries within 5–7 business days.

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Continued use of our site following any changes constitutes your acceptance of the revised policy.

bottom of page